Finally, a Brand That Feels Like Coming Home to Yourself!
I’m Develda Edgington, MA — Brand Therapist for Neurodivergent Women Entrepreneurs.
I help high-masking founders rebuild their business, message, and systems around how their brain actually works.
Listen...
You don’t need another
“proven system.”
You need a space where your brain, your nervous system,
and your brilliance can actually breathe.
What if the problem isn't Your Business Strategy,
but your nervous system?
What if the problem isn't Your Business Strategy, but your nervous system?
Here’s The Truth:
The entire coaching industry runs on adrenaline.
We’ve been told that success is about systems, hustle, and “mindset.”
But for so many neurodivergent women, it’s not a lack of discipline — it’s a lack of regulation.
They hype you up, call it “empowerment,” then leave you dysregulated, exhausted, and wondering why your genius feels like chaos.
You don’t need to be more consistent — you need to be supported.
Because motivation fades.
But clarity — clarity lasts.
shots
Quick-Win Shots
Neurodivergent-aligned toolkits for immediate relief. No overthinking or long drawn-out courses. Just QUICK WINS so you can go be great!
When your neurodivergent brain is spinning with 47 different ways to solve one problem, these concentrated solutions cut through the chaos. No more decision fatigue. No more analysis paralysis. Just potent, fast-acting strategies that work WITH your brain's natural patterns instead of against them.
The Shots & CogTail Bar
Nervous system reset protocols disguised as business strategy.
Think brand development meets trauma-informed healing. These aren't just business tools—they're psychological interventions designed specifically for brilliant brains that have been told they're "too much." Each CogTail addresses the emotional AND practical sides of building a sustainable business without burning out your nervous system.
cogtails
therapy
Brand Therapy Intensive
One-on-one deep work to address the psychological roots of your business blocks.
This isn't coaching—it's clinical insight meeting strategic solutions. We don't just fix your messaging; we heal the parts of you that are terrified to be seen. Perfect for high-achievers who are tired of performing success while slowly disappearing behind the mask.
My Journey: From Masking to Mission
Here's what I discovered...
The very traits I was once told to suppress were actually my greatest business superpowers. My pattern recognition didn't make me "overthink"—it allowed me to develop unique, game-changing strategies that cut through industry noise. My deep focus wasn't "obsessive"—it empowered me to tackle complex challenges with ease while others got distracted by shiny objects.
And my authentic communication style? It naturally attracted clients who were exhausted by performative marketing and craved genuine, meaningful connections. Your neurodivergence isn't a bug to fix. It's a feature to leverage.
The very traits I was once told to suppress were actually my greatest business superpowers.
My pattern recognition allowed me to develop unique, game-changing strategies.
My deep focus empowered me to tackle complex challenges with ease.
And my authentic communication style? It naturally attracted clients who valued genuine, meaningful connections.
"Even when it's messy, aythenticity makes it beautiful"
What if the problem isn't Your Business Strategy,
but your nervous system?
What if the problem isn't Your Business Strategy, but your nervous system?
We’ve been told that success is about systems, hustle, and “mindset.”
But for so many neurodivergent women, it’s not a lack of discipline — it’s a lack of regulation.
Here’s the truth:
The entire coaching industry runs on adrenaline.
They hype you up, call it “empowerment,” then leave you dysregulated, exhausted, and wondering why your genius feels like chaos.
You don’t need to be more consistent — you need to be supported.
Because motivation fades.
But clarity — clarity lasts.
shots
PHASE 1: AWARENESS
BRAND CLARITY CHAT
Clarity Shots: When you need fast relief from brand overwhelm.
Body Copy:
When your brain’s spinning with 47 tabs open — metaphorically or literally, these quick clarity tools give you instant wins without burnout.
Each Clarity Shot cuts through chaos and helps you regulate before you strategize.
No overthinking, no overlearning. Just clarity that calms.
PHASE 2: HEALING
UNMASKED BRAND BREAKTHROUGH
Deep one-on-one brand therapy for neurodivergent founders.
This isn’t coaching — it’s brand therapy.
We get to the psychological roots of your business patterns, not just the symptoms.
We map your nervous system, messaging, and capacity so you stop performing success and start building from peace.
Perfect for high-achieving women who are tired of hiding behind the mask.
cogtials
brand
PHASE 3: AUTOMATION TWINFUEL™
Automate your authenticity.
Once your brand’s unmasked, it’s time to scale without self-sacrifice.
TwinFuel™ trains your AI to sound like you, sell like you, and stay in alignment even when your brain needs rest.
Not your replacement — your regulation strategy in code.
My Journey: From Masking to Mission
Here's what I discovered...
I spent years trying to squeeze my brain into ‘normal’ business frameworks and burned out every time. The world told me my overthinking was a flaw, my deep focus was obsessive, my communication style was ‘too much.’ Turns out, those were my greatest business assets.
My pattern recognition? It lets me cut through noise and build game-changing strategies.
My hyperfocus? It’s how I solve complex problems while everyone else is chasing shiny objects.
My real, unmasked voice? It’s what draws clients who are exhausted by performative marketing and crave actual connection.
Your neurodivergence isn’t something to fix. It’s your competitive advantage. NeuroFEM™ Juice exists so you can stop swimming upstream, and start building with the current of your own brilliance.
"Even when it's messy, aythenticity makes it beautiful"
Authenticity That Converts Your Weird
Into Your Wealth!
Stop trying to sound like every other coach in your industry. Your authentic voice—the one you've been told is "too much"—is exactly what your ideal clients are desperately seeking. We help you package your brilliance without hiding behind a mask.
Your neurodivergent experience isn't a sidebar it's the main story.
Traditional business advice assumes your brain works like everyone else's. We start with the understanding that your brain is wired differently, and that's exactly why you'll succeed in ways others can't. Our strategies are built for minds that think in patterns, see connections others miss, and need systems that work WITH your natural processing style.
Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque.
Authenticity Over Performance: Because Masking Is Exhausting
Every minute you spend trying to sound like every other entrepreneur is energy stolen from your actual genius. We help you identify what makes your approach unique and package it in a way that attracts your ideal clients—the ones who need exactly what your authentic self offers.
Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque.
Sustainable Success: No More Boom-Bust Cycles
We design business strategies around your actual energy patterns, not some impossible standard of constant productivity. Our frameworks prevent the crash-and-burn cycle that destroys most neurodivergent entrepreneurs by honoring your need for recovery, deep work periods, and sustainable growth.
Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque.
Stop building a brand that requires you to wear a costume every day.
Sustainable Success
We design strategies around your energy patterns, not an impossible standard of constant productivity. Our frameworks prevent boom-bust cycles by honoring deep work, recovery, and actual sustainability..
If you've ever thought, "Is this really me... or the version that's more palatable "
If your brand feels like a costume, and you're constantly editing YOU out of your message. Then I created something FREE for you!
The Self-Audit Checklist to Help You Stop Performing and Start Transforming...the real YOU !
explore the ecosystem
socials
EXPLORE THE ECOSYSTEM
SOCIALS
© Copyright 2025 Feminine Force Marketing All Rights Reserved - Terms & Conditions Legal Disclaimer: These services use insights from mental health training for business development purposes. This is not mental health treatment. If you're experiencing mental health symptoms, please consult a licensed mental health professional.